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Huáshuò diànnǎo gǔfèn yǒuxiàn gōngsī ; stylised as ASUSTeK or ΛSUS) is a Taiwanese multinational computer and phone hardware and electronics company headquartered in Beitou District, Taipei, Taiwan. Its products include desktops, laptops, netbooks, mobile phones, networking equipment, monitors, WIFI routers, projectors, motherboards, graphics cards, optical storage, multimedia products, peripherals, wearables, servers, workstations, and tablet PCs. The company is also an original equipment manufacturer (OEM).


Only the last four letters of the word were used in order to give the name a high position in alphabetical listings.

Asus was founded in Taipei in 198by T.H. Tung, Ted Hsu, Wayne Hsieh and M.T. Liao, all four having previously worked at Acer as hardware engineers. At this time, Taiwan had yet to establish a leading position in the computer-hardware business. Intel Corporation would supply any new processors to more established companies like IBM first, and Taiwanese companies would have to wait for approximately six months after IBM received their engineering prototypes. According to the legend, the company created a prototype for a motherboard using an Intel 486, but it had to do so without access to the actual processor. When Asus approached Intel to request a processor to test it, Intel itself had a problem with their motherboard. Asus solved Intel’s problem and it turned out that Asus’ own motherboard worked correctly without the need for further modification.


Since then, Asus was receiving Intel engineering samples ahead of its competitors.


The ZenBook UX430UA’s 14-inch, 1080p display is a feast for the eyes, filled with vibrant colors and detailed images. When I watched a trailer for Thor: Ragnarok, the green in Hela’s costume and Thor’s skin really stood out, as did the blue shade of Valkyrie’s cape. Fine details, like the stubble in Bruce Banner’s beard and the markings on Thor’s armor, were sharp and easy to make out.


With its Intel UHD 620 integrated GPU on board, the ZenBook UX430UA isn’t built for serious gaming, but it can handle video playback and casual gaming. The Asus laptop scored a strong mark of 79,24on 3DMark Ice Storm Unlimited, a synthetic graphics benchmark. That’s about percent better than the category average, a few points slower than the Dell XPS 1(which has the same integrated GPU), and 1percent behind the Lenovo IdeaPad 720S (which has an Nvidia 940MX GPU). The ZenBook ran Dirt 3, a low-end racing game, at a strong 4frames per second, which is slightly ahead of the category average and very playable (30 fps or above is playable). However, the XPS 1and the IdeaPad 720S were about percent better.

Battery Life

The ZenBook UX430UA lasted hours and 40 minutes on the Laptop Mag Battery Test, which involves continuous web surfing over Wi-Fi. That’s long enough to take you through a workday, and identical to the category average for all the 14-inch laptops we test. However, the Dell XPS 1endured for more than 1hours, and the Lenovo IdeaPad 720S came up 40 minutes short of the ZenBook’s runtime.

ROG Zephyrus GX501

Want a laptop with a new Nvidia 10-series graphics card? ASUS has you covered with the ROG Zephyrus GX50You’re getting a Nvidia GTX 1070 or GTX 1080 graphics card with 8GB of GDDRVRAM — this thing is ridiculous. Couple that with an unlocked Intel Core i7-7700HQ 2.GHz processor (more expensive models come with 8th Gen CPUs) and you have one insanely powerful portable gaming rig. And ASUS deployed some serious cooling to extract heat from the CPU and GPU. Vents open up underneath as you open the lid, which aids in extracting all the built up heat.

Flaws but not dealbreakers

The Dell’s ultraslim screen bezel is great, but in exchange the webcam placement is terrible: Rather than sitting above the screen in the center, the webcam resides on the bottom-left edge, above the Esc key. This means the camera has an unflattering view up your left nostril and of the underside of your chin, and when you’re videoconferencing, you can’t look at the webcam and at your fellow meeting attendees at the same time. It’s an inconvenience, especially if you make a lot of video calls, but the camera works adequately, and you can get an external webcam for your home or office if necessary. Some other laptops with tiny bezels, including the LG Gram, also have their webcams in bad locations, but our runner-up, the Lenovo Yoga 920, keeps the webcam in the top-center position, where it should be.

A small—and easy to fix—problem is that Dell includes software that automatically “enhances” audio through the XPS 13’s speakers and any plugged-in headphones. To us, this audio processing makes the speakers sound harsh and jarring, and it makes headphones sound echoey, as if we had actual tin cans strapped over our ears. To fix this, go to the included MaxxAudio Pro software and make sure the enhancement in the Playback and Dimension (and Voice, to be safe) tabs is switched off so you can listen in peace.


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